Services

Every one of your properties has a unique set of attributes that we use to build a database of target prospects. Through Brightwork’s consultative interview process we create a tenant profile which is then used as a foundation for an ongoing multi-channel, multi-touch campaign designed to deliver MEASURABLE, GOAL-BASED results.

- Award Winning Graphic Design and Print

- Web Development and Optimization

- Purl (Personalized Websites) Integration

- Turnkey Mailing Services

- Custom Built Lists

- Space Available Campaigns

- Tenant Retention Strategies

Below is a more detailed list of some of our most popular services:

Database Marketing

Brightwork helps our clients define their customer profiles and create strategies to target them through extensive data analysis, profiling and campaigning. Leveraging a database of over 228 million consumer records that includes detailed demographic, lifestyle and transactional data, Brightwork can augment a client’s existing database – providing an unprecedented level of detail and insight into prospect and current customer behavior.
• Customer Profiling
• Response Analysis
• Market Area Analysis
• Email Appends
• Mapping

Search Engine Marketing (SEM)

Beyond identifying keywords and phrases that will drive the most qualified traffic to your website & strategically implementing them, we are adept at looking for and finding the most efficient keyword opportunities available for your business / industry / model.
• Keyword Research & Analysis
• Pay-Per-Click Campaign Management
• Cross-Engine Optimization

E-mail Marketing

The key to a successful email marketing campaign is building customer relationships through personaland relevant emails. Brightwork creates email communications that engage & bond with customers and constituents to deliver results to your inbox.
• List Building & Management
• Award-winning creative
• Campaign deployment
• Performance Reporting (including specific email responders)

Direct Mail

One of the “tried & true” channels still drives great returns provided you deploy it intelligently. We’ve deployed literally millions of direct mail pieces and have consistently shown that historical return guidelines are in fact, quite easy to break through.
• List Building & Management
• Award-winning creative
• Complete Mailshop Services
• Performance Reporting

Social / Viral Marketing

“Spreading the word” has taken on entirely new dimensions with the advent of Facebook, You-Tube and the like. But starting and navigating the sometimes dangerous waters of “word-of-mouth” requires an in-depth knowledge of the social marketing universe and an intuitive sense of where, and where not to, swim.
• Viral video
• Social Bookmarking strategies
• RSS Feeds
• Strategic Blogging

Website Design

We believe in brands. And we believe in conversions. Making those two work together is how we’ve made our reputation and how we’ve made our clients into some of the strongest, most satisfied businesses in their respective industries.
• User Interface Design
• Landing Page Optimization
• On-page Optimization