Suntrust Gets Aggressive

The Suntrust Building, located on Las Olas Blvd in downtown Fort Lauderdale, has been successfully filling up available space, despite the economic climate. Suntrust Building’s low cost basis, compared to other Las Olas buildings, has allowed the company to aggressively pursue potential clients, and their efforts have been rewarded. Recently Holland & Knight, a local law firm, has signed a lease for a significant amount of space in their building.

According to Brett Rowley, a part of Flagler real estate, the low cost basis has been critical in the Suntrust Building’s ability to land clients like Holland & Knight. The 17-story, 211,000 square foot building has been owned by Suntrust for over 15 years. This sort of longevity means lower taxes for the Suntrust Building compared to its neighbors. Additionally, the building is internally managed and self-insured, reducing costs around the board. And of course a lower cost basis means lower operational expenses and the ability to be profitable in a slow market. The competitive cost is not the only reason clients are drawn to Suntrust’s Building; its location is, without a doubt, premier.

The Suntrust Building is located on the corner of Las Olas Boulevard and Federal Highway. On the street outside you can feel the heartbeat of the city under your feet. Renters and their employees are within easy walking distance of some of Fort Lauderdale’s best restaurants, entertainment, and retail stores. The Building offers full service banking, a print shop, 24 hour security, and a gourmet cafeteria as well as spectacular views of the Atlantic, the New River, and the downtown area. On top of all of this, the building has over 100 free visitor parking spaces. It is easy to see that Suntrust is pursuing clients through more than just competitive pricing.

The strategic marketing of Suntrust Building has proven successful, with only 12% of the buildings available space still for rent. Suntrust is lowering operational expenses through effective and well thought out cost cutters while offering renters a remarkable location and quality services. The Suntrust Building is an exceptional example of the aggressive strategies that will allow commercial buildings to stay afloat in the current economic climate.