Brightwork: New Tools for a New Market

We leverage every medium at our disposal (and that’s pretty much all of them) on our client’s behalf while bringing the cost efficiencies of the web to the overall media mix.

- Award Winning Graphic Design and Print
- Web Development and Optimization
- Purl (Personalized Websites) Integration
- Turnkey Mailing Services
- Custom Built Lists
- Space Available Campaigns
- Tenant Retention Strategies

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Featured Tool: Space-Available Emails

We started bundling our clients’ availability rates into a monthly email post and we started seeing the impossible. PEOPLE ACTUALLY READ THEM!

The open rates started off unusually high (and kept climbing) – same with the click-through rates. What was going on? Had we found a hole in the email universe or was this just an anomaly? So we began to make it a program in earnest. What we found out really shouldn’t have been that surprising – but it was.

It turns out that people (Commercial Real Estate People) read things that are useful to them.

Again, this should not come as an earth-shattering revelation because its been true of the printed word ever since the origins of property-based investing.